Why Invest in Education Apps in 2023?

Quick Summary: E-learning applications are in surging demand for providing educational content. They are cost-effective and allow individuals and corporations to access the courses anywhere, anytime. 

Still in jeopardy whether or not you should invest in an online education app? UCS is the leading education app development company, and we are here with the experience of our successful Edtech clients. Read the blog to learn about the several benefits of eLearning apps. 

Why are E-Learning Apps So Popular?

E-learning apps are the quickest and cheapest means of    gathering great knowledge that individuals can carry forward throughout their lives. 

  • Investment in education technology has increased by $13 billion in the US. 
  • Toddlers or preschoolers use 58% of the education apps.
  • The corporate online learning market is expected to reach $50 billion globally by 2026.
  • In 2021, Google Classroom was downloaded by 75 million people worldwide while 22 million people downloaded Byju’s app. 
  • The number of education app downloads doubled globally Between October 2019 to November March 2020.

Why Students prefer E-learning mobile apps?

Studying online offers many benefits, most notably flexibility. The flexibility of time and location so you can study online at a time that suits you and your location. People are juggling professional and personal lives, and e-learning fits that need. 

67% of US College students use online education mobile apps to complete course-related activities. 


Students find online learning apps affordable and the quickest means to gather knowledge. 


What are the Benefits of Education Apps?

1. Enhanced Learning Efficiency

The demand for e-learning has increased at a significant rate because it improves learning efficiency. How? 

  1. Students can choose the time and place for them to learn. 
  2. They can learn and study at their own pace and take multiple revisions or repeat tests. 
  3. They can save commute time from home to classrooms.
  4. The gamification of educational apps makes learning more enjoyable.

2. Various Learning Methods

Students and individuals can learn in many ways with on-demand education apps. 

Recorded Videos

Some prefer learning through recorded videos so they can watch or listen to the courses as often as they want. 

Online Classroom Sessions

Students prefer learning from their favorite mentors or celebrity teachers in online learning sessions to feel like a native classroom. 

Online Mock Tests

Students who prepare for competitive exams prefer solving the papers online. Thus, it helps them practice for the original paper, and they can check their scores and compare them with others. 

Learning Games for Kids

Online learning apps also offer many games for kids to make their learning interesting and enjoyable.

3. Access To Materials Anytime

LMS or Learning Management Systems enable individuals or employees to access crucial information anytime. For instance, If an employee wants to learn about the customer service module, they can visit the LMS and find the information with detailed steps. 

Thus, employees can stay informed about company procedures or modules. Further, new joiners can learn all the procedures via these learning management systems. 

4. Improved knowledge retention

Learning with visuals and games helps students and employees learn and understand things better. Further, it also increases the retention rate. When individuals read or learn with visuals, in-person learning sessions, or mock tests, it helps them grab or learn quickly. As a result, they can retain what they have learned for a long time.

5. Convenient Training Updates

School or college courses undergo updates or upgrades with time. In corporate training, there can be updates in company policies that owners have to convey or share with employees. 

In the case of printed guides or reference manuals, they need to be revised and reprinted. While with online learning management systems, owners can update the policies online and ask employees to read or download the ebooks. Thus, it is easier and cost-effective to make updates with online education or training apps. 

6. Improved Employee Productivity

It is worth investing in employee training as it helps upskill employees. There are new enhancements in technology with every passing day. So, it is a great way to keep employees updated about the new technologies working in IT firms. Trained employees can use their knowledge to perform well and quickly. Thus, it enhances the overall efficiency and productivity of the staff. 

7. Reduced Employee Turnover Rates

94% of employees prefer to work in companies that invest in learning and development. 

Often employees need to learn more and get training in the areas they lack. In the digital world, we need to learn new tech trends each day. In such situations, online learning apps for employee training are a great way to help them update with time and grow in their career. 

With online training via online learning apps, employees get opportunities to upgrade their skills. And thus, they can advance their career further and achieve their professional goals while sticking to your organization. Thus, employees will be satisfied and will be loyal to the company. 

Such self-learning training modules are a great way to enable employees to learn at their own pace and grow in their careers fast. 

What are the different types of Education Apps To Invest?

Kids Education Apps

Kids education apps are the most popular and demanded, especially K12 education apps. Edtech apps like Byjus, Vedantu, Google Classroom are the most popular among kids. 

 Online education apps provide a great learning platform for kids to learn anywhere, anytime. With e-learning apps, kids can learn many skills, including handwriting, drawing, mathematics, music, etc. Startups and enterprises both are interested in investing in education apps. 

Test Preparation Platforms

Students preparing for entrance exams like IELTS, CMAT, NEET, or UPSC find such test preparation platforms beneficial. They can practice daily by giving tests online and checking their knowledge, progress, and score. Thus, it is the best way to prepare for the exams and know which areas they lack and need improvement. 

MOOC Portals

With MOOC (Massive Open Online Course) portals, individuals can take online distance learning courses from top universities  globally. Students can register online at any university worldwide and connect with others enrolled for the same course. 

Tech Learning Platforms

Similar to MOOC platforms, where students can enroll in online courses. Tech learning platforms are excellent for those interested in coding or programming. The most popular Edtech apps enabling people to learn to code are Coding Labs, Aeon Learning, and Edureka.

Gamified Learning Apps 

Students are more interested in studying when learning is fun, like playing a game. In addition, they can retain their learnings for longer. Gamified learning applications implement this by offering quizzes or gaming activities for kids to learn. Famous examples are Moose Math, Masha and the Bear, Shifu, etc.

Language Learning Apps

Language learning applications are dedicated to a particular language. People can register on these apps to learn or practice any language. Many applications also allow people to connect with native speakers of the language and practice by entering into a conversation. For example, the HelloTalk app connects over 15 million people globally. Users can learn the language from a native speaker and teach them their own. 

Learning Management System

Learning Management Systems or LMS is software that allows organizations or enterprises to deliver learning resources for their staff. The system allows business owners to track each enrollee’s learning progress. In addition, they can also share information via discussion boards on LMS. 

How to Monetize E-Learning Applications?

So, what are the ways to generate income from online education apps? Well, there are plenty of ways to monetize your investments in developing Edtech applications. 

Revenue from Subscription

You can enable users to avail the essential features of online education applications for free. The essential features may include basic features or some introductory courses for free. But for more advanced courses or education materials, you can ask users to upgrade to the premium version. 

Thus, app subscriptions are a great source of income from your on-demand education applications. 

You can provide many benefits to your subscription users:

  1. Course discounts;
  2. Lower fees for course owners;
  3. Top ranking among the courses on the homepage;
  4. Installment payments for VIP customers, etc

Single course purchase

Another way to earn revenue from online education applications is to sell individual courses. Users can purchase courses for a lifetime or pay to watch for a limited time. 

Lifetime purchase allows users to access the materials forever, while in the other case, they can access the material until they have the subscription. 

In-App Advertising

Ads and banners can earn you handsome revenue. However, be careful to show ads or banners without disturbing the learning experience of your users. An advertisement every five minutes will hinder learning and will irritate users. 

White-label Service

Allow coaches or trainers to create courses or study materials through your platform. You can let them sell them independently, without your product logo. You can change coaches for the white-label services. 

Paid Model

You can use the paid model for your eLearning application if it offers excellent content and material. With this model, your users must pay while downloading the app. You can decide the price of your application according to the current market rate. You can also study your competitors and then plan a feasible price. IOS users rather than Android users receive paid apps well.

How much does it Cost to build an Education App?

The cost of building an educational app will depend on many factors. However, building an eLearning app may cost between $20 to $100K. The cost to develop an on-demand education app depends on the following factors:

App complexity

The cost is directly proportional to app complexity. The number of features, third-party integrations and other functionalities decide the complexity of your application. Further, a more detailed user interface design adds to the app’s complexity. 

App Platform

Whether you are developing an iOS or Android application will decide the cost of your application. If you develop a native application for both platforms, your education app development cost will double. At the same time, a hybrid application costs nearly 60% less than a native app. 

App Development Company

The cost of hiring education app developers also adds to the overall cost. Developers charge differently in different countries or locations. 

Other costs may include app launch, hosting, maintenance, and upgrades. 


  • What are the popular Edtech applications?
    The popular Edtech applications include Google Classroom, Duolingo, Brainly, Byjus, Vedantu, etc. 
  • Why are venture capitalists investing in kids education app startups?
    With learning and education constantly growing, the Edtech sector has to offer many opportunities for earning. Further, education apps offer higher returns on investments.
  • How long does it take to build an education app?
    The time to build an education app depends on the app’s complexity and the development team. However, it typically takes 3 to 4 months to build an eLearning app. 

How Can UCS Help in Launching Your EdTech Startup?

The Edtech space will grow more in the near future; thus, it is worth investing in online education applications. Startups, enterprises, and even Venture capitalists show great interest in investing in educational applications. 

As a leading education app development company, UCS can help you develop a full-fledged E-Learning app. You can also get the required advice on your app idea, expectations, and budget for developing an educational app. The technologies we use to build education apps include Artificial intelligence, machine learning, cloud, etc. 

Connect with us to hire dedicated education app developers, or call us now to book a free consultation.

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