Upsquare’s
Culture Code

Whether we realize it or not, culture is always at work. It is an automated response people develop to address situations.

UV, the founder of Upsquare, began with humble beginnings and had to experiment extensively to navigate uncertainties and set a clear direction. He developed mental models that guided his journey and created the Startup Culture Code, which he open-sourced.

Culture is the product every startup builds for itself. Companies that deliberately cultivate their culture stay ahead of those that don’t.

To create a lasting legacy that reflects its values and success drivers, Upsquare adopted the Startup Culture Code. This decision set the tone for collective growth.

At Upsquare, our team, primarily engineers at heart, has embraced the Startup Culture Code and integrated it into every aspect of the company. This approach has improved stakeholder perceptions and contributed to our mission of creating incredible experiences that impact work processes and human lives.

An insane mission? Possibly. We are committed to finding out, and here’s how we do it: